MakeMusic Joins Peaksware

Peaksware MakeMusic

Well that’s interesting….

August 6, 2014 – MakeMusic, Inc. announced today that they will join the umbrella company Peaksware, Inc. owned by LaunchEquity Partners, the same investment company who took MakeMusic private in 2013. MakeMusic joins TrainingPeaks, another brand already under the leadership of the Peaksware team. Each brand will remain focused solely on their respective markets of music technology and endurance training, continuing their long histories as industry leading brands.

Back in March of 2013 , MakeMusic was sold to LaunchEquity Partners for 23.8 million. Now, in August 2014, LaunchEquity puts MakeMusic under the same umbrella of operation with two sports training programs.

Here are a few quotes from the press release:
“Our vision is to provide the platforms by which performers and instructors can work to perfect their crafts. Both TrainingPeaks and MakeMusic have already helped countless people achieve mastery. Working together under the Peaksware umbrella, they will be able to reach even more,” said Andy Stephens, Chairman of both MakeMusic and Peaksware.

“Whether it’s coaches and athletes, teachers and students, or composers and musicians, we’re pioneering software platforms that help people reach their potential across sport, music and beyond,” said Mr. Fisher, CEO of Peaksware. “Our vision is broad, but it’s based on a core strategy that we’ve honed over the years at TrainingPeaks, and it will be the cornerstone on which we build a great organization.”

What I know about Peaksware…. From their website here is their “What We Do” Statement…
“We bring together industry leading brands to help guide people along their journey of improvement through a unique approach to deliberate practice.”

They have three brands listed under their direction – MakeMusic, TrainingPeaks, and TrainHeroic. So now they have one music company and two athletic companies under them.

The Peaksware website will take you about 60 seconds to see EVERYTHING they have on it. Short, precise and to the point. – http://www.peaksware.com

The Peaksware four step approach does make perfect sense from a teachers perspective – take a look at it here.

 

My Thoughts…
I will say that MakeMusic this past year has not seemed to loose traction from the first acquisition. They have just made a few nice updates to both SmartMusic and Finale 2014. We can only hope that this new partnership creates a stronger MakeMusic!

Chris Russell had a chance to talk for a few minutes with Peaksware’s CEO, Fisher. It is interesting that he has a daughter who is using SmartMusic in her efforts to learn an instrument. This helps me think that maybe the news of today is good news.

Read more about Chris’s thoughts here.

The press release from MakeMusic can be found here

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